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Writer's pictureHeather Higgins

It's Time For A Gut Check


As the year comes to an end, it's a crucial time for business owners and entrepreneurs to engage in a thoughtful reflection and strategic planning process.


I refer to this process as "gut checks"! A gut check involves a deep introspection, assessing what's working, what's not, and recalibrating our course for the future. And although this article is directed at business owners - a personal gut check is just as needful - especially when it comes to living your best life!


Let's Start with Start and Stop


Start and Stop: The end of the year provides a natural pause to evaluate our actions, habits, and strategies. What do we need to start doing to propel our businesses forward? Conversely, what habits or approaches should we stop to remove roadblocks? This self-reflection is an opportunity for growth and improvement.


Alignment with Core Values: Understanding and adhering to core values is fundamental in making business decisions. As the leader of Novel Expressions, it's essential to assess whether your goals align with the values of customer service, teamwork, continuous education, growth, trust, and others. Aligning goals with core values ensures a cohesive and purposeful direction for the business.


Investing in Your People is Investing in Your Business


Assessing Your People: We've all plugged the wrong person into a position and understand the effect it has on their morale as well as our team. But a successful business is built on the foundation of the right people in the right positions. Take the time to assess if your team is well-aligned with their roles. This involves evaluating skills, strengths, and potential for growth. If there are skills gaps that exist - invest in the people who invest in you! Effective leaders recognize that individual growth is key to the overall success of the business.


Comprehensive Training: Exceptional customer service, one of the pillars of Novel Expressions, must be sustained through comprehensive training. Consider whether your training programs are equipping your team with the skills and knowledge they need to meet or exceed customer expectations. Are your core processes (Legacy Knowledge) documented? And is there a training program to ensure the service and products your customers have come to expect are sustainable?


Aligning KPI's with Customers Expectations


KPIs and Values Alignment: Key Performance Indicators (KPIs) are essential metrics to gauge the success of your business. However, it's equally important to ensure that these KPIs align with your core values. If your values emphasize customer service, for example, your KPIs should include measures of customer satisfaction and loyalty. Having the right KPI's also helps you understand how your money, time and energy should be prioritized.


Customer Expectations: How do you know if you are meeting or exceeding your customers' expectations? This question is at the heart of business success. Utilize customer feedback, surveys, and other tools to gauge satisfaction. The foundation of a successful business is built on exceptional customer service, and continuous improvement is key to sustaining it.


How Can We Help?


In summary, the end of the year offers a prime opportunity for a comprehensive business gut check. Align your goals with core values, assess your team, evaluate training programs, ensure your KPIs reflect your values, and consistently measure customer satisfaction. By conducting these gut checks we can lay the groundwork for a successful and purpose-driven year ahead both professionally and personally.


At Novel Expressions, we are here to look at your goals and create a path forward! You know your business, we know strategic planning and execution support! Let's collaborate!



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